In the fashion industry bothering development, promotional campaigns, it becomes important and significant contribution to the success of each season for fashion brands. Because of this, the eve of each new fashion season, the brand has to invest so much effort or money to produce short films, the introduction of photo damage their products to the public in an interesting way leading and most meaningful.
Fashion advertising campaign usually includes, short clip image, the image and fashion show to promote the design. In particular, images and clip images always have the most important role. It is capable of transmission, distribution and impact deeply, the most powerful psychological, tastes and trends in customer purchases.
And also for this reason that the director always caps idea, think of the exercise content, the plot for the clip, the photographs so unique, different and more attention as possible. The idea of advertising competition is becoming fierce. With the development of society, the sensitive elements of life were no longer viewed strictly as before.
Love, the sexy women and gender factors have appeared in fashion rushing. These factors have actually made fashionable and sexier and attractive than excited buyers. However, the fact that many brands have the misuse of sensitive issues makes their products become counterproductive.
Many campaigns promoting new products of the fashion brand of criticism, opposition and treatment, prohibition was too sexy, too sexual or too negative. Violence, pornography and even encourage adultery ... has made many works in a clean fashion and ostracized soiled. As a result, the brand is not only objectionable but also be purchased a year loss or a failure cause economic loss, heavy turnover.
The past promotional campaigns for the public pressing world!
A. Diesel ads always be the parent object
Diesel always use the very young models showing the act of rebellion in many of his campaign
Two. Leroy Merlin DIY objectionable fire for inadvertently encouraging women affair
The fashion products ready-to-wear of the Leroy Merlin DIY been ostracized because of that conviction becomes loose women
3. Thelma & Louise Relish ostracized because inadvertently encourage violence and disregard of women
Thelma & Louise Relish was booed each shoot with the beating of women and violence
4. Quick Radical Clock campaign too "sexual act"
Quick Radical allergens for customers and viewers when showing the map and show the sensitivity
Five. Spring Summer 2008 Campaign Luciano Carvari annoying because abused woman's body
Luciano Carvari accused of exploiting the female body too greedy in the spring-summer 2008 campaign
6. The campaign entitled "First" of Levi's unknowingly encourage youth sexual relations too early
Levi's parents, who made the presentation clip appalled when advertising "first time" this
7. JBS men's underwear that both the public and the female profile, extremely urgent religious
JBS men's underwear line of each shock in the Spring / Summer 2012 sexy ad campaign to grotesquely
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